LoveFiFi.com and Keith Coleman Racing Are Off to the Races with Veteran NASCAR Driver Behind the Wheel

Fashion Femme Revs Up Her Brand And Marks First In NASCAR History for Online Intimate Apparel Company To Sponsor NASCAR Series Car

LOS ANGELES, CA, September 21, 2004 – Are you wondering how an online apparel boutique partnered with a renowned NASCAR racing company? LoveFifi Racing, a division of LoveFifi.com, is pleased to announce the Primary Sponsorship program with the Keith Coleman Racing (KCR) team #26 Chevrolet Monte Carlo. Veteran NASCAR driver Mark Green has committed to represent KCR in the NASCAR Busch Series (NBS). The sponsorship features impressive signage, giveaways, announcements and other exciting sponsorship involvement throughout the coming weeks.

For the first time in NASCAR history, racing fans and enthusiasts will witness an online intimate apparel company serving as a sponsor for any NASCAR race, which, contrary to common perception, is watched by a 42% female audience. Earlier this year, statistics show that NBS events that were shown on cable and network television averaged 1.5 million households, 2.1 million viewers and 55.2 million total viewers.

When asked ‘Why NASCAR?’, Fifi, Queen Executive Officer (QEO) of LoveFifi.com, says, “NASCAR fans are MY girls. When I look out into the stands I see a world of women who are going to be more than just customers, they are going to be my friends. Our motto says it all – it’s not about numbers…gorgeous is gorgeous no matter what your size, shape or age.”

LoveFifi.com will participate in the following NBS races: Mr. Goodcents 300 in Kansas City on October 9; Sam’s Town 250 in Memphis on October 23; Aaron’s 312 in Atlanta on October 30; Basha’s Supermarkets 200 in Phoenix on November 6; and Ford 300 in Miami on November 20. QEO, Fifi, and CEO, Gary Landry, will be present at the races.

For additional LoveFifi.com product or company information, visit their company website at www.LoveFifi.com or call (818) 848-7232.